Lauren Mitchener

What's my role?

My role at Coffin Mew is to help the firm progress in the use of digital platforms, creating a more digitally driven business. I manage the analysis and implementation of lead generation campaigns across the digital landscape to support business development and help shape the strategy for future campaigns. I also check all marketing materials and communications for accuracy and consistency, ensuring everything is in line with company branding.

My experience

I have a journalism degree and my background is heavily weighted on SEO, content marketing and social media marketing. After university, I developed my digital marketing expertise, starting in brand journalism and moving into content marketing, gaining experience as an SEO content specialist.

I have worked in digital marketing for over six years managing campaigns, social media strategy and online advertising at both a local and national level.