Coffin Mew advises BVG Airflo Group on £10m investment

Coffin Mew have advised BVG Airflo Group, a multi-channel retailer based in Wales, on a £10m investment from Business Growth Fund (“BGF”).

Established in 1991 by Chief Executive Iain Burgess, the business has grown rapidly from a single person operation to a highly profitable non-high street multi-channel retailer generating turnover in the region of £70m in its current financial year. BVG has increased revenues by over 70% and profits by nearly 300% in the last five years through a combination of organic growth and acquisitions.

The business has a substantial online focus, specialising in the sale and distribution of footwear and clothing, home and garden products, fishing tackle & equipment and sports nutrition products. BVG has a number of routes to market for its products including a highly successful e-commerce function, mail order to its database of over 1m customers and a number of high profile B2B customers. BVG controls almost every aspect of the business in-house from artwork production and website development through to product design, sourcing, buying, fulfilment, call centre and returns. The Group’s head office is in Brecon, South Wales, and it also operates and owns a 230,000 square foot distribution centre in Skelmersdale, near Liverpool, employing over 325 staff across both sites.

This represents BGF’s second investment in Wales having backed specialist industrial scaffolding business SHS Integrated Services in September 2012. BVG and its shareholders were advised by Nick Gross of the firm’s Corporate Team. Nick said:

“I’ve worked with Iain and the company for over 20 years and it is great to see that they have attracted such a significant investment, which is testament to the quality of the business, and which I hope allows their rapid growth to continue.”

Iain Burgess said of Coffin Mew:

“I’d like to thank Nick and the team at Coffin Mew for the hard work, long hours and diligence they put in to make this deal happen – all very much appreciated”.

BGF were represented by Geraint Tilsley and Martyn Davies of Geldards in Cardiff.

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