Commercial & IP news and legal updates
Your brands are valuable assets and are worth protecting
We’ve been working with many clients over the past few years as they target expansion across Europe and overseas. A challenge for many is how to protect their brand rights in different countries and establishing if they can even do so in the first place. Launching into a new market is time consuming and expensive. The last thing anyone wants is to discover their original brand cannot be protected in the new market or, worse, that a similar brand is already owned by someone else.
To help our clients get a feel for what’s involved in obtaining registered trade mark protection for your brands, Coffin Mew has teamed up with leading firms around the world to produce this special International Trade Marks Supplement to our quarterly Business Connect publication.
Our contributors have summarised key considerations for each jurisdiction along with highlights of recent developments in local trade mark law and practice. It’s only a snapshot but we hope it will show that trade mark protection is affordable and achievable with the right support. All our contributors are happy to be contacted directly or via an introduction from Coffin Mew.