The New Work

The modern workplace has clearly transformed significantly in recent years, and the pace of change only seems to be picking up.

Long gone are the days of the steady 9 to 5, worked in a single office close to home, wearing a suit and tie. It’s becoming more important than ever that the workplace of the future is continually adapting to be more agile, attractive to both customers and employees, and attempting to get ahead of the curve when it comes to implementing new technology.

In addition, the rush for new gold (data) is well and truly on. The rush to acquire, protect and then exploit it to any number of ends has made for a wild west that many are only beginning to get to grips with. The social media giants and cyber criminals have been quick to stake their claims, but staff and clients are also well aware of the value of their data and want to understand what it is being used for, why, and how secure it is.

Whilst making a physical work space more exciting (by including a ping pong table, or even a slide) offers a break away from the traditional office set up, it’s unlikely to be the answer alone as to how the workplace of the future needs to adapt to survive.


The ways in which technology has changed and continues to change the modern workplace are too vast and all encompassing to cover comprehensively. However, there are four key themes which have grabbed the most attention and appear to have the potential to be the most disruptive:

  • Automation
  • AI – artificial intelligence
  • Emerging technologies (e.g. Internet of Things and immersive technology)
  • Use of apps, chipping, monitoring.

Brand & CSR and employee value proposition

There are a few key drivers of the modern workplace, with one being brand & corporate social responsibility. A strong brand and corporate social responsibility narrative has never been more important, as companies strive to protect their external reputation in the marketplace as a differentiator. The internal brand and the impact on employees, as well as sustainability issues also need to be thought about.

Employee value proposition is another critical workplace driver that shouldn’t be ignored. The challenge of finding the best talent and keeping it is ever present, as the modern workplace has seen a significant change in traditional dynamics. Demographics and the changing workforce, flexible working options, contracts and agile working, the physical working space and recruitment and retention all need to be taken into consideration

Clearly, many of these topics overlap and are interlinked, so to get the best picture of what the ‘new work’ landscape looks like, we’ve been speaking to our clients to find out what steps they are taking to future-proof their businesses. Over the coming months, we’ll be publishing these conversations here, to discover the role technology is playing in the workplace and what steps businesses are taking to adapt to continue to attract and retain the best talent.

The conversations are now being published. Please click on the images below to read the interviews. If you have any questions regarding the New Work project, please contact Leon Deakin.

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