Food, drink and farming

The food, drink and farming sector is a highly competitive and constantly evolving market that faces a variety of pressures, from security of supply, to competition, to complex regulatory and environmental issues.

With an increasingly volatile commodity market, a growing population, adverse weather patterns, and downward pressure on profit margins from large retailers, the demands and pressures on the sector are only likely to increase.

The sector is also seeing a drive for ethical brands that demonstrate authentic, socially-responsible credentials which can bring particular challenges and issues. With these pressures and challenges, however, come opportunities for innovation, growth and diversification.

We work with producers, farmers and rural businesses of all sizes to help them achieve the outcomes they want, by offering commercially driven and innovative advice to achieve pragmatic solutions and achieve the desired outcomes.

We can assist you across a range of areas, from protecting your brand name, to working on bespoke supplier agreements, to drafting standard terms.

Areas of specialism

Our expertise within this sector encompasses a number of different areas, including but not limited to the following:

  • Terms and conditions for goods and/or services
  • Competition law
  • Agri-tech
  • Joint ventures
  • Licensing and regulation
  • Marketing, distribution and supply agreements
  • Brand protection and exploitation, including trademark registration.

Examples of previous cases

  • We worked on a brand strategy for a large food and drink reselling company.
  • We acted on a multi-million pound exclusive supply agreement for a large chicken processing plant.
  • We arranged a brand promotion agreement for a large multinational business.

For more information, or to find out how we can help you within the food, drink and farming sector, please contact Guy Cartwright.